After over 75 project collaborations and a two-year strategic partnership, Creative Asylum has been acquired by Modus Operandi. The combined entity blends the creative, strategic and technical capabilities under the Modus Operandi brand.
“This move was made with one thing in mind: Delivering strategically-informed creative and production to clients across Digital, Content, Social, and Mobile,” says Charles Lee, Partner (and Creative Asylum Co-Founder). “By doubling our resources and thought leadership as Modus Operandi, we are positioned to produce even more powerful creative executions across all channels. We couldn’t be more excited about coming together as one.”
“Our companies have been philosophically aligned since we first began collaborating,” adds Modus Operandi President Jeff Suhy. “With each project we became more deeply connected and a permanent future together emerged. Creative Asylum is one of the most respected and innovative digital production companies in the business; Modus Operandi is forging new ground in brand marketing and multi-platform engagements. United we connect to clients and users on all fronts.”
When Modus Operandi launched two years ago to create integrated experiences and brand-based engagements, it aligned with Creative Asylum on select projects for Assassin’s Creed 3, Subaru, Samuel Adams, Mass Effect 3, and more.
Each company features creative strategists and thought-leaders from advertising, entertainment marketing, network branding, game marketing, music, and technology. Modus Operandi’s projects are a direct result of multi-vertical expertise: from branded docu-series, to an interactive game trailer, mobile apps and engagements, digital scavenger hunts, and television advertising. Clients include Nike, 72andSunny, EA Sports, Ubisoft, Walmart, Intel, JWT, Nickelodeon, Disney and more.
As the collaborations expanded, the acquisition evolved as a natural evolution of the companies’ relationship. The staff and management of both companies are now officially united at Creative Asylum’s Hollywood headquarters, with additional offices in Portland (USA), Panama City (Panama) and Cebu City (Philippines).
To read more about the newly expanded Modus Operandi, please visit: www.modop.com.