Mondelez remet en compétition son budget média global

by Maud Largeaud , AdForum

Selon Ad Age, Mondelez (Oreo, Tuc, Belvita, Cadbury, Milka…) aurait lancé une consultation d’agences pour consolider son budget média global, estimé à 1,76 milliard de dollars en 2013, et son mediaplanning. 

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