Start your day with AdForum’s daily round-up of the latest news, trends, and notable work in the advertising industry.
Advertising Industry Upset by Google’s Move to Restrict Marketers from Buying Media Ads
Google’s new “walled garden” approach to regulating its expanding advertising prowess is creating agitated confusion among industry executives as the new proposal means marketers won't be able to buy YouTube ads through troubled AdX. Read the full story over at Adweek.
Diet Pepsi Drops Aspartame from Its Famed Recipe, but Is It Too Late?
As American consumers flee from sugary sodas to teas and energy drinks for a boost, Diet Pepsi has very publically removed aspertine from its recipe and replaced it with equally difficult-to-pronounce ingredients sucralose and acesulfame potassium. Expect Pepsi’s advertising to follow up with messaging promoting the change. Read more at BusinessInsider.
Brad Brinegar Selected as New CEO of Cheil North America
McKinney Chairman and CEO Brad Brinegar will now be responsible for the North American operations of McKinney parent Cheil. For more details visit AdAge.
World Lion Day Roars Across the Land
How the Office Cultures at Google, Ideo, & Virgin Airlines Inspire Creative Success
Culture is about ethos. These renowned brands find innovative ways to create synergy throughout their workforce with deliberate and meticulously calculated efforts to leverage the power of talent, art, and individuality. Read more at Fast Company.
Agency of the Week
Wunderman: We live at the collision of data and creativity. We believe one cannot function without the other, and together they are powerful tools. Our ideas are born and rooted in cultural intelligence. We make sense of data exhaust to understand customers’ values and connect to them on an individual level. Because when we know what matters to people, people care about what we do. Learn more about Wunderman by visiting their AdForum profile page.
Teachers Offer a Lesson in Sarcasm Just in Time for Back-to-School Ad Season
As you ease into your Monday, remember that teachers around the nation are gearing up for yet another year of working endless hours with limited resources. In this depressingly hilarious ad for Hefty created by Havas Worldwide Chicago, teachers school us on the art of sarcasm. Watch the video below. #SaidNoSchoolEver
(Photo courtesy of bark.)