Start your day with AdForum’s daily round-up of the latest news, trends, and notable work in the advertising industry.
Twitter Extends Reach of Promoted Tweets and Videos across Mobile Ad Network
“With just a click or two, advertisers can extend the same creative and data targeting they use for Promoted Tweets and Promoted Videos to other apps. And consumers will be able to retweet and favorite the ads when they appear on other sites, just like people do on Twitter.” For more information, visit Adweek.
Ashley Madison Continues Digital Advertising Campaign Despite Leak Controversy
“It is somewhat bizarre that Ashley Madison is still forking out for a live digital advertising campaign at a time of crisis. Details on its users that include everything from email addresses, financial information, and sexual fantasies is loose on the internet — likely deterring any new user from signing up." Read more at BusinessInsider.
Patrick McHugh Tapped as SVP, GCD at DigitasLBi
“DigitasLBi named industry veteran Patrick McHugh to the position of senior vice president, group creative director, effective immediately. In the role, McHugh will be based out of Detroit and oversee all creative for the agency’s Boston and Detroit regions while partnering closely with North American chief creative officer Ronald Ng and reporting to EVP/executive creative director Robert Rizzo.” For more details, visit Agency Spy.
The Elements of Authentic Storytelling by Dr. Dre
Storytelling in the high-flying buzzword in our industry these days and there is no arguing that Dr. Dre – who earned his storytelling chops through music and lyrics – can engage audiences through his use of words, images, and drama. Learn how the Straight Outta Compton N.W.A. co-founder positions brands through authentic stories in this Ad Age article.
Epica Book Tweets Go Viral with Global Landmarks
Epica is the only creative prize awarded by journalists working for marketing and communications magazines around the world. It offers an independent jury and global press coverage. Launched as the first European advertising competition, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries. Learn more about Epica by visiting their website, or check out Epica Book 28. Take a photo of you and your Epica Book and post it online using #EpicaBookIsHere.
Job of the Day: Group Creative Director at Huge, Brooklyn, NYC
Group Creative Directors manage both the creative direction of our largest projects and the career paths of other CDs, making sure no talent goes to waste and the work is always the best we can produce. These are crazy-talented people who pitch original design concepts, global marketing campaigns and digital media production directly to some of the biggest brands in the world. GCDs oversee multiple projects from ask through execution, and directly manage a team of Creative Directors under them. Team leadership and motivation skills are absolutely essential for the role, in addition to impeccable presentation skills. Our Group Creative Directors have a big job, and we need people who aren’t afraid to see such massive undertakings in front of them and still say, “We can do more here.” This is the leadership position of leaders, and we need someone who can represent our culture and standards to all levels and disciplines within the department, company-wide, and across the industry. Learn more about this opportunity at Huge.
NFL Courts England in Battle with FIFA to Define “Football”
(Image via CarlosLuis121.com)
“The NFL’s penetration into Europe is doing better than you might expect, though. The league has focused predominantly on the U.K., where it plays its annual International Series, as an untapped market that could be the jumping-off point for the organization’s very real desire for global domination.” Read the full article at Fast Company.
How Mobile Platforms Brought Women into the Gaming Realm
It turns out women aren’t very fond of hibernating in their parent’s basement and playing video games for countless uninterrupted hours while covered in potato chip crumbs. Women do, however, enjoy playing video games on platforms that afford them independence, convenience, and a quick fix of digital competition. Learn more over at Forbes.
Agency of the Week
BMF Media: We ideate innovative ways to tell a brand's story and align them with relevant cultural movements, transforming them into palpable and share-worthy experiences. Our goal: to build interesting experiences that have depth while never losing sight of the audience and brand message.
Because the NFL has the stones to enter Europe with the intentions of commandeering the world’s understanding of “football,” check out this hilarious Jacks Link’s ad by Carmichael Lynch that features Sasquatch learning the nuances of defense.
(Coffee photo courtesy of bark.)