Taking over from incumbent Havas, m/SIX was chosen for its audience-first thinking and promise to deliver an optimised performance media model.
m/SIX will work closely with London Business School to deliver on their vision and key priorities for 2019, to further cement the School’s footprint across the globe.
The m/SIX data-driven approach incorporates the three dimensions of fame, authority and experience to cut-through the journeys of prospective candidates, leveraging London Business School’s thought leadership content across paid, owned and earned channels.
m/SIX is the UK's fastest-growing media planning and buying agency. A progressive and entrepreneurial international media network that was born digital, the agency prides itself on its pioneering, energetic approach and honest culture.
With over 40 offices worldwide, m/SIX is backed by WPP, the world's largest communications agency network, and embraces a unique ownership structure between The&Partnership and GroupM.
m/SIX specialises in driving commercial, as well as audience growth, in today’s data and tech-led media landscape, and is an industry leader in transparency, martech and next-generation audience insight. Clients include TalkTalk, Toyota, Lexus, News Corp, AstraZeneca, Aetna, Britvic and Virgin Money.
Ben Brown, EMEA Agency Lead at m/SIX, said of the new win, “We are delighted that London Business School chose us and felt shared ambitions throughout the process. The team can’t wait to get started to bring our audience and data-led approach to a global client as prestigious as LBS”