Nando’s awards account to MetropolitanRepublic

by Maud Largeaud , AdForum

After a stimulating creative pitch for the Nando’s advertising account, which saw four of South Africa’s top agencies go head-to-head, the business was awarded to MetropolitanRepublic.

Nando’s Chief Marketing Officer, Mike Cathie, confirmed the appointment of the agency: “MetropolitanRepublic’s strategic and creative presentation was extraordinary. It was a unanimous decision that the agency understood the business challenges much better than anyone else”.

The team literally delved into unpacking this iconic brand during the pitch process, consuming 94 Nando’s flame-grilled half-chicken and chips in various stores, over hundreds of man-hours. When the announcement came that the agency had won the account, they were thoroughly elated.

MetropolitanRepublic’s Strategic Director, Brent Tollman, revealed what it was like from the agency-side, “Pitching to Nando’s is as tough as it gets in advertising. You’re talking to some of the best marketers in the business – having built up a South African success into a global business with some of the smartest creative and topical brand positioning of the last 20 years. We are over the moon that we made the grade”.

Alison Deeb, Group CEO of MetropolitanRepublic, commented, “What a wonderful way for us to end the year, as no doubt 2014 will be filled with immense opportunities to take this brand to the next level. We are thrilled to be working with such a powerful marketing team – work has already begun, so watch this space”.

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