New Hire Bolsters Adaptly’s EMEA Expansion
Adaptly has appointed Rob Kabrovski to the new role of Vice President of Accounts EMEA. The marketing technology and services company enables the world’s biggest brands to scale paid social campaigns across leading digital platforms including Facebook, Instagram, Pinterest, Twitter and Snapchat.
Joining from iProspect, Kabrovski will lead Adaptly’s Client Strategy team and spearhead new business opportunities across key verticals in the EMEA region, developing strategic partnerships with brands and agencies as well as implementing successful paid social campaigns.
Commenting on his new role, Rob Kabrovski says: “I am thrilled to be joining Adaptly’s talented team of social media experts. Together, I look forward to forging close relationships with new and existing clients, always striving for innovation, top-class service and excellence in execution.” I hope to add to the team’s existing pool of knowledge and am excited to work with them on further growing Adaptly’s presence in the EMEA region”.
Sean O’Neal, President of Adaptly, says: “Over the years, Adaptly has significantly grown its EMEA footprint and we are keen to have Rob help us further strengthen our position in the region. We are confident that his extensive experience with strategising and running paid social campaigns for a variety of leading brands will help us accelerate our expansion in this market.”
With over six years’ experience in digital marketing and strong credentials in both brand and DR campaigns, Kabrovski’s role at iProspect included running the agency’s affiliate accounts. He led the team that enabled Microsoft to be the first brand to feature Twitter promoted stickers in the UK, and in the last year, moved on to lead the Biddable team, managing brands such as Diageo, Microsoft, Mondelez, Inbev and Calvin Klein. He started his career at the affiliate marketing network Tradedoubler and was Highly Commended as the ‘hotshot rising star’ at the Performance Marketing Awards 2015.
Adaptly services some of the largest brands in the world: clients spanning 15 industries include MasterCard, Fox, Clarins, KFC and Philips.