New Tylenol® Spot Showcases A Different Type of Family

by Michela Galante , AdForum

Toronto, ON, November 18, 2015— It’s that time of year again when the days start getting shorter and the common cold and flu starts creeping back into homes. Tylenol has launched a new television spot to keep TYLENOL® Complete Cold, Cough and Flu top of mind for consumers preparing to deal with this year’s cold and flu season.


Viewers are introduced to a man getting ready for what seems to be a date with a significant other who’s suddenly struck with cold and flu symptoms. Refusing to let a cold get in his way, he takes a TYLENOL®  Complete liquid gel to relieve his symptoms. Shortly after, he’s shown back on his feet feeling better, cooking and getting changed.

As he opens the front door to greet his date, the viewer is surprised to learn the man was actually preparing for the arrival of his daughter and not a significant other.

“Tylenol®  believes everyone should be able to enjoy life’s moments without worrying about cold and flu symptoms,” said Leslie Chan, TYLENOL®  Brand Manager. “The spot really embodies our ‘For What Matters Most’ campaign – helping people be fully engaged in the moments that matter most to them whatever they happen to be.”

Tylenol Canada and J. Walter Thompson Canada took a fresh approach in developing this year’s television ad. The spot showcases a contemporary family dynamic in an engaging way.

“The cold, cough and flu segment is very competitive in Canada and we wanted to create a spot that really stood out, but also resonated with viewers,” said Ryan Spelliscy, SVP, Executive Creative Director, J. Walter Thompson Canada. “Any parent knows how important it is to step up to the plate and be there for their kids no matter what. We decided to tap into that and the end result is both charming and heartwarming.”

The spot will air until the end of March across Canada.



Tylenol®  has a heritage and history of trust, and standing for the family. It was voted 2014 Most Trusted Brand by Readers Digest. Tylenol’s range of products cares for the entire family.



J. Walter Thompson Worldwide, the world’s best-ˇknown marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-ˇwinning branded content today. For more information, please visit and follow us @JWT_Worldwide.

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