Ogilvy Paris announces the arrival of Fanny Camus-Tournier as Head of Strategic Planning. Fanny will be in charge of a multidisciplinary team of planners, combining branding & advertising, customer engagement, PR & Influence. She was previously Director of Strategic Planning at Herezie.
First modeled by the independence of Buzzman and La Chose, then bathed in the digital strategic marketing of agencies Nurun and Blast Radius, it’s natural that Fanny joined Ogilvy Paris to embody an integrated strategic planning.
Coca-Cola, Hermes, EasyJet, Danone or Delsey are some of the brands she has worked with.
In addition to her daily missions, Fanny is a founding member of the CPS, the collective of strategic planning, which aims to put a spotlight on strategic planning as not only a profession but a practice.
Shares Fanny Camus-Tournier. “David Ogilvy’s words: ‘The consumer is not a moron, she’s your wife’ has always resonated with me as a guiding principle and now I hope to transmit the respect and conviction these words deserve within the very walls of its author.”
"We are pleased to welcome Fanny whose talent, personality and background will allow us to continue our transformation to build brands that matter in the 21st century,” adds Natalie Rastoin, President of Ogilvy Paris.