Melbourne, November 1, 2012: Ogilvy Public Relations Australia, a joint venture between STW and WPP, has announced that current Managing Director of its Melbourne office, Lelde McCoy, will take on a newly created national role, with Alexandra Kelly stepping up to head the Victorian Agency.
McCoy will become Managing Director, OgilvyEngage in Australia, following strong and sustained growth within the specialist social marketing and behaviour change practice and client wins across both government and private sectors during the past 12 months. With over 25 years in the industry, Lelde is an award-winning strategist in community awareness and social marketing campaigns and was last month elected National Vice President of the Australian Association of Social Marketing.
OgilvyEngage is a global behaviour change practice launched in June 2012 that helps companies help people achieve long-term behaviour change.
Replacing Lelde McCoy as Managing Director of the Melbourne office is Alexandra Kelly. Alex moves to this role from Head of Consumer Brands, Ogilvy PR Melbourne. Alex will be charged with further driving the growth of the agency, integration with the wider Ogilvy & Mather group of companies and expanding the Ogilvy PR Melbourne offer.
Ogilvy PR Australia CEO, Kieran Moore said the new structure had been implemented to “reflect the growth of both consumer brand communications and social marketing, and the massive amount of confidence that Ogilvy PR has in the Melbourne team and the Melbourne marketplace”.
“Lelde and her team have had a fantastic year, and the time is right for her to focus on building the new OgilvyEngage practice which was launched globally earlier this year and which has much growth potential in the Australian marketplace,” she said.
“With the rest of Ogilvy PR Melbourne also going from strength to strength, we believe this new structure positions us well for further business growth in Melbourne. Congratulations to all.”
McCoy will be backed by the skills of Director Kelly Ward, a PR veteran with more than 25 years’ experience working with some of Australia’s largest corporations and Government departments to build brands, enhance reputation and prompt behavioural change. Tammy Walker retains her current role as the office’s general manager and will work alongside Alex Kelly to continue to aggressively grow the Melbourne market.
Ogilvy PR Australia is a joint venture between WPP and STW Group, Australia’s leading marketing content and communication services group.
For more information contact: Sandra Renowden, STW PR, ph: +61 403 823 218
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ ogilvypraus.