Old Times by NONsense

“Creativity requires the courage to let go of certainties. Same as love.” Erich Fromm   Old Times is a film about love, time and loss. It’s an appreciation of the beauty of the ...


“Creativity requires the courage to let go of certainties. Same as love.” Erich Fromm

 

Old Times is a film about love, time and loss. It’s an appreciation of the beauty of the past, an exploration of regret through an insight into our past actions. It reflects on cathartic, life-changing episodes, those emotional challenges that keep on coming back to us. Old Times is a tribute to sorrow, embracing love as a necessary sickness.

 

The film was directed and produced by NONsense, a photo and video collective formed by Azahara Gómez, Lluis Martí, Luis Rojo, Iván Martinoz and Kevin Speight based between Mexico DF and Madrid. It’s the second project developed in collaboration with the Mexican womenswear brand Simple by Trista. The first, Movement 1, won in 2016 six awards at the Mexican Fashion Film Festival, screened at Berlin Fashion Film Festival and the Fashion Institute of Technology in New York, and in 2017 was part of the official selection at Bokeh South Africa International Fashion Film Festival and Copenhagen Fashion Film Festival.

 

For their second collaboration, NONsense dug deeper into the values of the brand to reflect Simple by Trista’s emotional aesthetic and personality. With Old Times, the brand celebrates beauty through an appreciation of the past. The imagery of the film is based on the novel The Past by Argentine writer Alan Pauls. Similarly to the characters in the book, the actors also seek to experience the past in the present, keeping an attachment to something long gone. 

 

 

 

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