Olive Garden Taps mcgarrybowen as Agency of Record

by James Thompson

Olive Garden has selected mcgarrybowen as its new agency of record, concluding a review launched in July, Adweek reports. The incumbent on the account, Grey, who had been the brand’s agency of record since 1986, or nearly 30 years, defended in the review. Olive Garden spent $155 million on measured media last year, according to Kantar Media. For full details, visit AgencySpy

Want to make your company shine?
>> Switch to a Starter Profile
Join
The Creative Industry Network

List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.

Submit Your Company