Olive Garden Taps mcgarrybowen as Agency of Record

by James Thompson

Olive Garden has selected mcgarrybowen as its new agency of record, concluding a review launched in July, Adweek reports. The incumbent on the account, Grey, who had been the brand’s agency of record since 1986, or nearly 30 years, defended in the review. Olive Garden spent $155 million on measured media last year, according to Kantar Media. For full details, visit AgencySpy