OMD has been appointed the media AOR (agency of record) for RACV, pegged at AUD ...

by Chris Saunders , FTI Consulting

  • OMD has been appointed the media AOR (agency of record) for RACV, pegged at AUD 14 million and the Pacific Brands business that is in the vicinity of AUD 16 million.
  • TBWA\’s Digital Arts Network (DAN) is appointed as the marketing communication partner for Paul & Shark in China.
  • Jack Daniel's has appointed Splendid Communications to help launch a campaign reminding consumers of the whiskey brand's ties to music.
  • Regional grocery chain Meijer has shifted its media account after a review.
  • R/GA has become the first social marketing lead agency for Fossil.
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