OMD has won the PetSmart media planning and buying assignment after a review.

by Chris Saunders , FTI Consulting

  • OMD has won the PetSmart media planning and buying assignment after a review.
  • Alzheimer’s Society has appointed Lida to creating a series of campaigns that aim to increase the acquisition of new supporters and grow its mass participation events.
  • Halifax has handed Proximity London its CRM business after a four-way pitch.
  • Airbnb, the travel-rental website, has awarded its UK media account to Manning Gottlieb OMD.
  • FCB West is the new creative lead agency for Ghirardelli Chocolate Co.
  • CTP has been tapped to help launch Boston Boot Company and introduce its line of all-season leather boots for men. The agency will provide branding, website development, broadcast production and PR duties. Launched via a Kickstarter campaign last November, Boston Boot's spring line includes the Commonwealth, Newbury and Cambridge boots.
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