OMD Retains J.C. Penney Without an Account Review

by Luis Paez-Pumar , AdForum

Despite rumors that J.C. Penney would be reviewing its media business this year, AdAge is reporting that OMD will retain the company without an account review. This comes on the heels of J.C. Penney CMO Debra Berman departing the company, which may have stopped any review plans in their tracks.

OMD has worked with J.C. Penney for 10 years, and helped oversee the recent brand revamp for the department store chain. Read more on AdAge.

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