Omnicom Media Group is in protracted talks to buy LBi, the independent full-serv...

by Chris Saunders , FTI Consulting

  • Omnicom Media Group is in protracted talks to buy LBi, the independent full-service digital marketing agency, for an estimated $575 million - hot on the heels of rival group WPP purchasing AKQA for $540m.
  • Yan Elliott and Luke Williamson, the former creative directors at WCRS, along with Sam Brookes, the former managing director at Wieden & Kennedy's Platform, have launched a start-up agency called Fabula.