Omnicom Starts Omniwomen in U.K., Plans to Go Global

by Michela Galante , AdForum

Last Thursday, 170 women from Omnicom Group agencies across the U.K. donned comedy red noses and danced the Macarena in the London atrium of BT, one of the company's big local clients. The dance off was actually part of an event for fundraiser Comic Relief, but they happened to be there at the U.K. launch of Omniwomen, a global initiative for rising female stars across Omnicom.

Omnicom launched the Omniwomen project in April 2014 in the U.S., and in September in China. The one-day U.K. conference was timed to coincide with International Women's Day on March 8. Read more:

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