Omnicom’s Zimmerman Advertising confirmed today that it has been awarded advertising duties for Michaels, the national arts-and-crafts retailer. Read more: http://goo.gl/VXRqqI
Child's Play Communications added iDeaUSA to its client roster. The Child's Play team will be responsible for media relations and blogger management for the launch of two products: THE Q, a tablet for kids and Q Whoo, a safe messaging app that protects kids while connecting families. The Q uses a Play, Learn, & Earn System that allows parents to incentivize their kids to play what they deem good apps, enabling them to earn Q coins that can be exchanged in THE Q's Prize Store for real rewards like toys, games and clothes.
Memorial Sloan Kettering Cancer Center, the world's oldest and largest private cancer center, tapped CooperKatz & Company as its strategic communications partner, following a review. The company joins MSK's roster alongside creative agency Pereira & O'Dell, Media Storm as media agency, DigitasLBi as digital agency and Phase2 as Drupal technology partner. Joanne Davis of Joanne Davis Consulting, Inc. led the review. The appointment of CooperKatz is the next phase in MSK's evolution, following the launch of its first new creative campaign in almost two decades: "More Science. Less Fear," created by Pereira & O'Dell. CooperKatz will also work with MSK to promote its new models for broadening the reach of its standards of care and clinical research program in partnership with other cancer care providers.
Macy's has found a new home for its multicultural marketing account at Walton Isaacson. Read more: http://goo.gl/9NtfkQ