Online auction and fixed-price transaction company eBay has added WPP's MediaCom...

by Chris Saunders , FTI Consulting

  • Online auction and fixed-price transaction company eBay has added WPP's MediaCom and Omnicom's Goodby Silverstein to its global roster of agencies.
  • Business software giant SAP said Tuesday that it has consolidated its global account for communications, advertising, media and other marketing services with Omnicom Group.
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  • The UK's largest group of garden centres, The Garden Centre Group, has appointed Now to handle its national rebrand.
  • The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.