Leading multicultural agency Orcí won silver for Best Agency Culture at the Ad Age Small Agency Awards, in a ceremony held at The Ritz-Carlton in New Orleans, Louisiana. This award recognizes Orcí’s agency mission, employee perks and their commitment to help not only their local community, but the larger U.S. Latinx population, creating awareness and fighting stereotypes in the industry.
“We’re honored to receive this recognition by Ad Age and extremely proud of our workplace culture” explains Marina Filippelli, Chief Operating Officer and Director of Client Services at Orcí. “Something that I find remarkable is how the different roles we play in our lives are always celebrated at Orcí — because we Orcistas are creatives and producers, but we are also parents and caregivers, artists and advocates for different causes. We are always welcome to bring those intrinsic parts of ourselves with us to the office, and that’s exceptional. Orcí has always encouraged a positive, holistic work-life balance.”
The independent, family-owned agency, founded by Mexican-American couple Hector and Norma Orcí, is deeply committed to promoting inclusion, diversity and understanding regarding important social issues. Orcí’s early work includes the groundbreaking 1986 campaign for the U.S. Immigration & Naturalization Services to inform immigrants how to apply for citizenship. More recently, the Orcí team has taken a stand on important social causes like DACA (Deferred Action for Childhood Arrivals), the gender pay gap, a recent social media campaign in support of the LGBTQ+ community during Pride Month, and have taken the stage at events such as SXSW and Cannes Lions to call for more inclusive language in the workplace and the ad industry.
Orcí has led initiatives for multicultural populations on behalf of top brands like Dole, Honda, Acura, Directv, Piercing Pagoda and others. For the past 30 years, the creatives behind Orcí have utilized multicultural strategies like bilingual production and hyper-targeted audience research to launch more than 30 brands and counting into the Latin market.