Last Saturday, leading multicultural agency Orcí won the award for Best On-Air Advertising for their “Sexism” campaign at the 2019 Imagen Awards, held at the Beverly Wilshire Hotel, in Beverly Hills.
The campaign explores and exposes aspects of sexism that affect the Latinx community and beyond, and consists of essays, presentations at SXSW and Cannes Lions, as well as videos denouncing the wage gap that still affects many women.
“This is a meaningful award for us at Orcí, because with over 33 years in the business, our main objective has always been to shed light on the best of our diverse Latinx community,” explains Marina Filippelli, Chief Operating Officer & Director of Client Services at Orcí.
This is Orcí’s sixth Imagen award.
Often referred to as the Latino Golden Globes by the Hollywood community, the Imagen Awards was founded by legendary TV producer, Norman Lear, to recognize and encourage the entertainment industry to portray the Latino community in a positive and accurate manner.
More on Orcí:
Orcí, a national leader in marketing and advertising, creates meaningful, informed content for multicultural populations on behalf of top brands like Dole, Honda, Acura, Directv, Piercing Pagoda and others. For the past 30 years, the creatives behind Orcí have utilized multicultural strategies like bilingual production and hyper-targeted audience research to successfully launch more than 30 brands and counting into the Hispanic market. orci.com