“Our role really is to educate.” - Mark O'Brien, CEO of DDB North America, on diversity and ethics in advertising

by James Thompson

Mark O'Brien is the president and CEO of DDB North America. O’Brien created Tribal DDB, one of the first and most respected global digital marketing agencies in the industry. He currently oversees 12 offices with more than $2 billion in annual billings and over 3000 employees. In this compelling interview with journalist Mark Tungate, O’Brien discusses diversity and ethics in advertising, as well as the growing prevalence of branded content.