Panera Bread has selected MDC Partners’ Anomaly as its new creative ad age...

by Chris Saunders , FTI Consulting

  • Panera Bread has selected MDC Partners’ Anomaly as its new creative ad agency after a review that began in June, the company confirmed Tuesday.
  • Pernod Ricard USA awarded its communication planning, integrated media planning & buying, and social community management to 360i, following a competitive pitch. Vizeum previously handled the media business and will remain on Pernod Ricard's agency roster. Pernod Ricard spent $39.4 million on measured media in 2013 and $4.7 million on measured media in the first quarter of 2014, according to Kantar Media.
  • Harvey Building Products, Waltham, Mass. named Forge Worldwide as its new agency of record, following a review. The account was handled on a project basis by local firms over the past few years. Harvey is a manufacturer and distributor of building products. Founded in 1961, Harvey manufactures windows, doors and patio rooms in the Northeast. The Forge team will be working on a fall television campaign focused on reaching both consumers and contractors. The focus will be on the advantages of Harvey replacement vinyl windows, according to the agency.
  • Pernod Ricard UK has hired AIS London to create social and content strategies for brands including Malibu and Absolut Vodka.
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