Peelz mandarins are a simple snack that pretty much explains and sells themselves. This year, building on the momentum of last season’s brand launch campaign, Peelz is doubling down on its signature simplicity in a newly launched social activation. Rather than enlisting highly capable influencers, the brand is recruiting an army of regular people across the internet (with truly no influence at all) to show us how to celebrate and enjoy Peelz Seazon – and ultimately convey that with Peelz, no persuasion is necessary.
In a campaign that kicked off during the Thanksgiving holiday and will continue through much of December, Peelz is inviting “UNfluencers,” to post their videos on Instagram and TikTok and share how they celebrate Peelz Seazon. The brand will be judging and selecting up to 2 winners per week who will each receive a $500 Visa Gift Card. The contest will run through Dec. 21st, and official rules are posted here.
Peelz is also working with real influencers, including Nicolas Flannery, to spread the word about this effort and recruit UNfluencers. Nicolas’ TikTok video is posted here. Selected Unfluencer UGC content will be reposted on Peelz’s channels and boosted with paid media.