PepsiCo is taking over the National Basketball Association's food and drink sponsorship, after the NBA ended a 28-year deal with rival Coca-Cola. The new deal will showcase Mountain Dew at the forefront, with PepsiCo's non-drinks brands (such as Doritos) also benefiting from the sponsorship.
Despite the move, Coke will still have a strong tie with the players and venues that they have previously worked with, and the latter will still serve Coca-Cola products for thirsty basketball fans.
Read more at BrandRepublic.
