Pernod Ricard, the owner of Absolut Vodka and Malibu, has awarded its UK media p...

by Chris Saunders , FTI Consulting

  • Pernod Ricard, the owner of Absolut Vodka and Malibu, has awarded its UK media planning and buying business to Havas Media after a final contest against the incumbent, Vizeum.
  • The price comparison site Gocompare has handed its £40 million advertising account to Fold7.
  • Wieden & Kennedy London has been handed the global advertising account for Arla-branded dairy products, strengthening the agency's relationship with the company.
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