SwellShark, an independent full-service media agency, announced it has been selected media agency of record for Pete & Gerry’s Organics LLC, a values-led company dedicated to humane treatment of animals and small family farms.
“We were initially drawn to SwellShark because of their successful work with Applegate,” said Paul Turbeville, VP, Marketing for Pete & Gerry’s Organics LLC. “Throughout the pitch process SwellShark demonstrated a keen understanding of how to reach and influence our consumer. We also recognized them as a team who shares our values”
SwellShark will be responsible for integrated strategy, planning and buying for Pete & Gerry’s® brand Organic Eggs, and Nellie’s® brand Free Range Eggs, and Carol’s® brand Pasture Raised Organic and Heirloom Eggs.
“We are extremely proud to have been chosen by Pete & Gerry’s Organics, a company focused on doing well by doing good” said Mary Perhach, president, SwellShark. “Our team is excited to find ways to ensure the impact exceeds the investment as we work with our client to challenge the conventional egg category.”
Pete & Gerry’s Organics, LLC ran a small media test for Nellie’s Free Range Eggs in 2014 and launched their first-ever advertising campaign in 2015. Advertising for Pete & Gerry’s® brand Organic Eggs will launch later this year and will mark SwellShark’s first assignment for the brand.
In 2003, Pete and Gerry’s Organics LLC became the first egg farming company to be certified humane by Human Farm Animal Care. In 2013, the company became the first animal farming business in the world to become a Certified B Corporation, meaning it works to create benefits for all stakeholders (workers, suppliers, customers, community, and the environment). The company follows three guiding principles: Social Responsibility, Sustainability, and Profitability, in all the decisions it makes.