Pfizer Shifts $100 Million OTC Planning Duties To Carat

by Michela Galante , AdForum

Pfizer has consolidated its media planning assignment with Carat, part of the Dentsu Aegis Network, according to sources.

As a result, planning for the company’s over-the-counter brands such as Advil and Chapstick, housed within the consumer healthcare division, are shifting from MDC’s Assembly to Carat, which already handles all of the client’s media buys and planning for its other units. Read more:

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