P&G Putting North American Media Business in Review

by Michela Galante , AdForum

The biggest ad spender in the United States is putting its North American media business into review.

Procter & Gamble (P&G) is looking to drop some of their brands and cut costs. The corporation is looking to save $500 million annually by cutting production costs and the number of agencies they work with.

Starcom MediaVest currently handles the account in the U.S. along with Carat, which handles part the account in the U.S and Canada.

P&G spends over $2.6 billion in media spending.