Popchips Selects David&Goliath as AOR

by James Thompson

Los Angeles-based popped snacks company Popchips named David&Goliath as its agency of record, responsible for brand repositioning in addition to all creative, AdAge reports.

Popchips launched its first TV campaign, created by agency Dandelion, in the autumn of 2014, presenting Popchips as a flavorful alternative to regular potato chips with half the fat. More details at AgencySpy

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