Porsche Asia Pacific Appoints Accelerate Advertising for Marketing Communications

by Jamel D. Nelson , AdForum

Accelerate Advertising Singapore has been appointed for marketing communications for Porsche Asia Pacific.

Since its establishment in 2011, Accelerate Advertising is creating and implementing communication measures for the 13 markets of Porsche Asia Pacific.

Su-Hyun Park, General Manager of Accelerate Advertising, said, "Porsche is one of the most renowned premium automotive brands in the world. We are very honored to be given Porsche's re-assurance to remain their trusted agency for the Asia Pacific region. It is a privilege to partner with such an iconic and for sure exciting brand."
Carl Isenbeck, Marketing Director of Porsche Asia Pacific added, "It was a tough pitch and we saw a lot of good work, but in the end the strategy, creative approach, and talented staff of Accelerate Advertising convinced us again. We believe that they are the right partner for further enhancing Porsche's regional business in Asia Pacific."

Accelerate's international team services Porsche as full-service agency by creating and implementing integrated campaigns across the region using both online and offline channels. They also support the client in PR tasks.

Accelerate Advertising is owned by two independent agencies from Germany - "Kemper Kommunikation" (keko) & "mertensteinke". Both agencies are already working for Porsche; keko as global lead agency for the Dr. Ing. h.c. F. Porsche AG and mertensteinke as online solution provider for Porsche Asia Pacific.

"We are very pleased that we were able to convince Porsche Asia Pacific again with the Accelerate team and have the chance to broaden the existing cooperation," said Brigitte Kemper, CEO of Accelerate Advertising and Kemper Kommunikation.

Read More on Campaignbriefasia

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