Publicis New York Names Carla Serrano New CEO

by James Thompson

Publicis Worldwide appointed Carla Serrano as CEO of Publicis New York, AdAge reports. She will report directly to Publicis North Americ CEO Andrew Bruce, who had been filling the role of New York CEO temporarily.

Serrano has served as chief strategy officer, North America since arriving at the agency two years ago and Bruce pointed to her strategy and leadership experience as reasons for the appointment, as well as a desire to fill the role from within the agency. Full story at AgencySpy