by Chris Saunders , FTI Consulting

Publicis Worldwide announced today that it has named Andrew Baxter as CEO, Australia. Baxter’s appointment follows the departure of Joe Pollard who decided to leave for personal reasons.

In his new role, Baxter will direct the operations of Publicis Worldwide in Australia, which counts collectively 450 professionals across diverse businesses in Sydney, Melbourne and Brisbane. He will also be a member of the Publicis Worldwide Global Management Team.

“Andrew’s appointment is an important move for Publicis Worldwide as he brings tremendous leadership to this important market that will allow us to continue delivering the best services to our clients,” said Arthur Sadoun, CEO of Publicis Worldwide. “I would like to thank Joe for the great work she has done up to this point in leading our operations in Australia”

“Andrew brings a unique combination of strong client relationships at the most senior levels, an impressive track record in business growth and clear abilities to innovate ahead of market trends,” said Loris Nold, CEO of Asia Pacific for Publicis Worldwide. “I expect he will contribute significantly to the region as we drive regional connectivity for the benefit of our clients.”

“This is a great honor for me and I would like to thank Arthur and Loris for their confidence. Publicis Worldwide has ambitious plans for the Australian market, which are completely in line with my professional ambitions,” said Baxter. “Our Australian business is in very good shape and I'm looking forward to evolving it further to meet the needs of the brands and marketers it currently serves, as well as prospective clients.”

For the past three years, Baxter held the role of CEO of Ogilvy Australia, where he supervisedthe launch and development of businesses specializing in advertising, direct marketing, digital, activation, digital media, brand strategy, photography and video, design and ethnic communications. During his tenure, major award-winning and now globally famous campaigns “Share a Coke” and AAMI’s “Rhonda and Ketut” were launched. He worked at Ogilvy for a total of nine years in both Melbourne and Sydney where he held numerous senior business-management positions prior to his appointment as CEO.

About Publicis Worldwide

Present in over 80 countries with 11,000 employees, Publicis Worldwide’s counts amongst some of its major clients Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS.


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