RAPP Worldwide, a global creative agency that builds direct, meaningful and high-value relationships between brands and people, today announced the appointment of Shari Reichenberg as Managing Director of its New York office, effective immediately. Reichenberg will report directly into Global CEO, Marco Scognamiglio.
“Shari, a proven, visionary digital marketing leader, understands that the current breadth and pace of industry change requires an agency that can guide and spearhead a customer-centric transformational discussion with its brand partners,” said Scognamiglio. “Her strengths lie in her abilities as both a strategic thinker and an operational lead – and having her at the helm of our New York team is a tremendous way to move into 2020, and beyond.”
As Managing Director of RAPP NY, Reichenberg will be charged with continuing to build on the success of the New York office in providing transformational change and smart, data-driven creativity for blue-chip clients as it builds a diverse and inclusive talent base that rivals the market.
Reichenberg joins RAPP with over 15 years’ experience in the marketing industry. Most recently, she served as a Partner at Prophet, a digitally-led growth consultancy with a client roster including Chick-Fil-A, MetLife, T-Mobile and Regal Cinemas. Prior to joining Prophet, Reichenberg spent seven years at Ogilvy where she was an Executive Strategy Director and Head of Customer Engagement for the U.S. market across various consumer-focused clients including Showtime Networks, Citizens Bank, IKEA, and American Express. And, before joining Ogilvy, she was a strategy consultant at Bain & Company.
“At a time when brands’ abilities to build relationships with their own customers is more critical to their success than ever, RAPP’s heritage of understanding and celebrating individuals makes it an essential partner to any modern CMO,” said Reichenberg. “I couldn’t be more excited to join this outstanding team of creative, strategic and analytically- and tech-savvy thinkers and makers.”
Reichenberg replaces Justin Thomas-Copeland, who will be moving into a new role within the Omnicom Precision Marketing Group network.