Rapp has hired Alexei Orlov, a former chairman of Wunderman Worldwide, as its ch...

by Chris Saunders , FTI Consulting

  • Rapp has hired Alexei Orlov, a former chairman of Wunderman Worldwide, as its chief executive, replacing Bob Horvath, who will continue in his role as chairman.
  • Mark Read, the chief executive of WPP Digital, has been appointed to the additional role of global chairman of Wunderman.