RTO+P West Will Be Responsible for Creative for the Leading Human Grade Natural Pet Food Company
Santa Monica, CA – June 3, 2015 – Red Tettemer O'Connell + Partners (RTO+P) today announced that it has been awarded the business for The Honest Kitchen, a natural pet food company that produces a line of human-grade whole foods for dogs and cats. The win, which followed a review, will be serviced out of RTO+P’s rapidly growing West Coast office, based in Santa Monica.
Scope of work for the brand includes strategy, creative and interactive.
“We are excited for this partnership because we're impressed with The Honest Kitchen approach,” said Steve Red, President and Chief Creative Officer of RTO+P. “The team at THK put their hearts and souls into making pet food of uncompromising standards. There is arguably no better brand to be working alongside within this 21 billion-a-year industry.”
The private, family-owned company was founded by British ex-pats Lucy & Charlie Postins in 2002, and is based in San Diego, CA. All of The Honest Kitchen products are 100% FDA human grade and made in a human food facility (not in a pet food plant) for the highest possible quality standards. The Honest Kitchen uses dehydration as a gentle technique that removes only the moisture and retains most natural nutrients found in raw, whole foods and includes recipes made from chicken, turkey, duck, fish and beef.
“We are thrilled to be working with RTO+P,” said Mike Steck, Chief Marketing Officer of The Honest Company. “They showed a deep understanding of our business and offered creative solutions that went above and beyond our expectations. We look forward seeing their ideas come to life for our brand.”
New work for The Honest Kitchen is slated to launch in August.
About Red Tettemer O’Connell + Partners
Red Tettemer O’Connell + Partners (RTO+P) is an independent full service agency that stops at nothing to make brands unforgettable in culture. With offices in Philadelphia and Los Angeles, RTO+P’s clients include Under Armour; Planet Fitness; Reyka Vodka; Dockers; Century 21; Morningstar Farms; Swarovski; Dial for Men; Coty Brands; Fox Networks; T. Rowe Price and TuB Gin.
About The Honest Kitchen
The Honest Kitchen produces a line of dehydrated human-grade whole foods for dogs and cats, which are made with love in a human food facility (not in a pet food plant) for the highest possible quality standards. Dehydration is a gentle technique that removes only the moisture and retains most natural nutrients found in raw, whole foods. The private, family-owned company was founded by British Immigrants Lucy & Charlie Postins in 2002, and is based in San Diego, CA. The company employs forty people and twelve dogs. The Honest Kitchen’s products are developed with uncompromising attention to detail, by a company of pet lovers with a passion for food. For more information, please visit www.thehonestkitchen.com.