Refinery29, the leading digital media and entertainment company for young women, today announced the promotion of Ashley Miles to Chief Client Officer, Head of Advertising, North America. In this newly created role, Miles will consolidate and oversee the company’s advertising sales, marketing solutions and client services teams, and will be responsible for all ad revenue strategy, growth and development. She will also continue to collaborate closely with the company’s global ad sales teams. Miles will report to Refinery29 co-founders and co-CEOs, Justin Stefano and Philippe von Borries.
“Over the past five years, Ashley has been a relentless champion of our mission, brand and most importantly, our people,” said Stefano. “We are excited to broaden Ashley’s scope within the company to tackle new challenges and opportunities with brand partners while continuing to grow and lead one of the best client- and consumer-centric sales and marketing teams in the industry.”
Under Miles’ leadership, Refinery29 has expanded its portfolio of advertisers and brand partners from fashion and luxury into key growth categories including beauty, retail, auto, consumer electronics, CPG, spirits, travel, entertainment, financial services, pharmaceuticals, home and DTC new business, all while significantly increasing the company’s ad revenue. Miles has spearheaded highly creative brand partnerships that drive the business and spark cultural dialogue through the lens of Refinery29’s mission to be a catalyst for women to see, feel and claim their power. Recent examples include product collaborations with Revlon and Papyrus; interactive activations with Reebok and Smirnoff at 29Rooms, the company’s immersive festival of style, culture, and creativity; and a sponsorship with Intuit for the brand’s highly successful Money Diaries franchise.
“My passion is pairing brands’ and agencies’ business objectives with cutting-edge, original ideas that resonate with young women,” said Miles. “In my new role, I look forward to driving the types of unconventional advertising strategies that create deeper, more meaningful connections that have a transformative impact on brands and women.”
Most recently, Miles served as Refinery29’s Executive Vice President of Sales and Brand Partnerships. Prior to Refinery29, Miles was Regional Vice President at Brand.net, an ad technology company, where she helped build its advertising sales force, ran operations, scaled revenue across Fortune 100 advertisers and saw it through an acquisition by Valassis. She also served as Executive Sales Director, Beauty at InStyle.com, where she piloted their growth in the Beauty category and opened up new lines of business with a number of mass and prestige Beauty brands.
Miles serves on the board of Cosmetic Executive Women (CEW), has led the annual CEW x Refinery29 Independent Beauty Networkshop for the past three years, and is a member of She Runs It and NY Women and Communications.
Refinery29 is the leading next-gen media and entertainment company focused on women with a global audience of 425 million across all platforms. Our mission is to be a catalyst for women to feel, see, and claim their power by providing optimistic and diverse creativity, storytelling, and unconventional points of view. We deliver style and substance to a highly engaged audience with our original video, editorial features, live experiences and social storytelling. Please visit www.refinery29.com,www.refinery29.uk, and www.refinery29.de for more information and to browse content.