- Resource was named digital agency of record for Nestle Toll House, following a review. JWT/Digitaria was the incumbent. Resource will be responsible for all the brand's digital marketing efforts, including strategy, content development, social media and search. The account will be handled out of the agency's Columbus headquarters, where it currently handles digital marketing efforts for a number of other Nestle/Purina brands, including DiGiorno, California Pizza Kitchen, Purina Cat Chow and Tidy Cats. The agency was also selected to redesign and reposition VeryBestBaking.com, Nestle's digital hub for baking brands including Nestle Toll House, Nestle Carnation Milk, Libby's Pumpkin and Nestle Kits. Nestle Toll House spent $422,000 on Internet media in 2013, up from $231,000 in 2012, according to Kantar Media.
TOPIC: JWT, AGENCY OF RECORD, NESTLé, DIGITAL, INCUMBENT, RESOURCE, KANTAR MEDIA, DIGITARIA, TOLL HOUSE, VERYBESTBAKING.COM