Royal Caribbean International has tapped Mullen Lowe Group to lead the cruise line's creative efforts. This news comes right after Mullen and Lowe & Partners were merged by Interpublic Group of Cos.
J. Walter Thompson handled creative for Royal Caribbean since 2007.
Last year, the cruise company's media spend was $76.7 million, down from $81 million in 2013.
Read the full article on AdAge.