Royal Caribbean Taps Mullen Lowe Group as Lead Agency

by Michela Galante , AdForum

Royal Caribbean International has tapped Mullen Lowe Group to lead the cruise line's creative efforts. This news comes right after Mullen and Lowe & Partners were merged by Interpublic Group of Cos.

J. Walter Thompson handled creative for Royal Caribbean since 2007.

Last year, the cruise company's media spend was $76.7 million, down from $81 million in 2013.

Read the full article on AdAge.