Saatchi & Saatchi wins ENEL pitch and extends a successful 13 year relationship

by Maud Largeaud , AdForum

After an International pitch that involved the major communication agencies Group worldwide, Enel confirmed again Saatchi & Saatchi for the handling of its global advertising activity.

The pitch, which began in April this year, aimed at the development of conception, implementation, realization and production of advertising campaigns on all media
for Enel SpA and the other companies of the Group, operating in more than 30
countries, 4 continents and with 61 million customers worldwide.

Giuseppe Caiazza, CEO of Saatchi & Saatchi Italy and France and Head of Automotive Business of S&S EMEA, said: "I am extremely proud that the new Enel management team has chosen Saatchi & Saatchi as their International partner. This is yet another confirmation of a relationship that has lasted thirteen years, made of memorable campaigns that were always able to touch the heart of the customers. Now we are excited and ready for this new challenge for Enel: a global communication strategy, in line with the new priorities of the Group."