SABMiller, the brewer, has appointed MEC to its £80m European media planni...

by Chris Saunders , FTI Consulting

  • SABMiller, the brewer, has appointed MEC to its £80m European media planning and buying account to promote brands including Peroni and Grolsch.
  • Imperial Leather maker PZ Cussons Beauty has hired Iris as its lead strategic and creative agency for its premium hair care brand Fudge, as it embarks on its first global digital push for the brand.
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