Giles, who will remain based in London, will succeed Julian Ingram who has headed the Nestle business for the past two years, extending the agency’s relationship with Nestle into additional areas. Ingram will be moving into a new role within the company.
“Samantha’s success in developing innovative and truly integrated multiplatform communications solutions for global brands makes her an ideal leader for our important and growing Nestle business,” said Luca Lindner, President of McCann Worldgroup. “We are delighted to have her join our global account leadership team.”
Nannette Dufour, Chief Client Officer of McCann Worldgroup, added, “Samantha brings to this post not only impressive credentials and a record of success, but also the vision of a true globalist. She understands how to support the evolving role of global brands and relishes the challenge of navigating today’s global marketing landscape.”
Giles’ brand leadership experience has spanned packaged goods, fashion, publishing, personal care and healthcare, including on such global businesses as Unilever, Philips Consumer Lifestyle, Kimberly-Clark, Mars, and Levi Strauss.
Giles said: “The creative trajectory of McCann Worldgroup, its reputation for strategic excellence on a global scale and the effectiveness of its delivery of multi-platform integrated creative ideas is exciting. And irresistible.”
As leader of the Nestle business based in London, she will be responsible for managing the McCann Worldgroup agency teams in over 50 markets around the world, working across McCann, Momentum, MRM//McCann, Casanova//McCann and other McCann Worldgroup agencies.