Samsung is searching for a pan-European agency in a bid to make its advertising ...

by Chris Saunders , FTI Consulting

  • Samsung is searching for a pan-European agency in a bid to make its advertising more creative and more targeted.
  • Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements.
  • Update: Argos has shortlisted Now to go head-to-head against the incumbent, CHI & Partners, for its £55 million ad account.
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