Samsung Mobile CMO Todd Pendleton Is Leaving the Company

by Michela Galante , AdForum

Todd Pendleton, the former CMO of Samsung Telecommunications America and newly appointed chief creative officer of the company's consolidated U.S. business is leaving the company, Ad Age has learned.

Mr. Pendleton joined Samsung in 2011 and launched the "Next Big Thing" campaign. The brash challenge to Apple quickly elevated Samsung's profile in the smartphone market. He announced his departure to Samsung staff, saying he plans to leave in early April. Read more: