Santy was named agency of record for China Mist Iced Tea, tapped to handle brand...

by Chris Saunders , FTI Consulting

Santy was named agency of record for China Mist Iced Tea, tapped to handle branding, social media management, digital marketing, content strategy, public relations and creative services. As part of China Mist Iced Tea's rebranding initiative, Santy will design a new logo and help expand their social media footprint and brand engagement online. Santy was introduced to the brand about 20 years ago when they were tasked with publicizing China Mist Tea as the first to introduce Fresh Brewed Iced Green Tea to food service. The company eventually brought their marketing efforts in-house but are looking to Santy again, this time as a complete extension of their marketing team.