SapientNitro Appointed Digital Platform Lead Agency for Kia Motors Europe

by Maud Largeaud , AdForum

Kia Motors, the South Korean automotive company, has appointed SapientNitro as its lead agency for digital platforms across Europe.
SapientNitro won the Kia Motors business following a pitch process involving two rival agencies.
As Kia’s digital platform lead agency, SapientNitro will focus on evolving its internet portal across Europe, taking responsibility for everything from concept development, user experience and design to implementation and support.
In addition, SapientNitro will oversee the portals in each of Kia Motors’ 20 markets in Europe. The agency will also expand other Kia brand touchpoints with consumers, such as mobile and digital point-of-sale initiatives. The focus will be on encouraging Kia’s design-conscious target audience to engage with the brand more actively and in even more innovative ways.
Christiane Frisch, Digital Marketing Manager, Kia Motors Europe, said: “SapientNitro impressed us with their superb creativity and their technology expertise. Other major benefits are the agency’s global presence and its strengths on the execution side. We are confident we have chosen the right partner to engage with our target groups through all relevant channels, and to expand our market share across Europe.”
The first results of SapientNitro’s work are expected at the end of 2014 with the launch of new product pages for Kia’s Rio, Sorento and Venga auto models.

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