Global beauty and fashion agency Select World announced today the appointment of Hans Dorsinville as Chief Creative Officer (CCO) of North America, marking the first time in over 25 years that the agency has filled the role. Based in New York, Dorsinville will co-manage the NY office with Sabrina Yu, Managing Director, NY. Together they will complete an exceptional leadership team with the goal of unifying strategy and creative to amplify the agency’s relevance and core strengths within the North American market.
As CCO, Dorsinville will be responsible not only for creative leadership, but also repositioning the agency to become a broader beauty and fashion player within North America. This hire also signals a more committed effort on behalf of Select World to promote and cultivate diversity within the agency and beyond.
“At Select World we are global entrepreneurs working at the crossroads of creativity, technology and media, and we believe that the best and most breakthrough ideas are born out of diverse perspectives,” said Yu. “The fact that our New York office will be headed by Hans and myself – a black man and Asian woman – is not only exciting, but also an important step forward. In addition, we wanted a creative and strategic leader who is equipped with international sensibility, attitude and style – an innovator who will develop our clients’ presence, relevance and prosperity. Hans embodies all of these talents and more. We believe he is the ideal choice to take Select World to the next level.”
Dorsinville comes to Select World from NY-based Laird + Partners, where he was Partner, EVP and Senior Group Creative Director since the agency’s inception in 2002, overseeing and executing creative direction and strategy, marketing and brand development. For 15 years, Dorsinville was instrumental in creating bold and transformative work for numerous luxury and mass consumer brands in fashion and beauty such as Donna Karan/DKNY, Bottega Veneta, Ermenegildo Zegna, Estee Lauder, Coty, Tommy Hilfiger and Lane Bryant.
Most recently, Dorsinville was featured in Adweek’s Creative 100 for his work for Lane Bryant that pioneered messages of body positivity in breakthrough campaigns, from #ImNoAngel to #ThisBodyIsMadeToShine, igniting a movement to not only accept plus-size women, but to celebrate them.
Throughout his career, Dorsinville has been the recipient of numerous industry awards including Effies and Clios, and his work for Lane Bryant’s #ThisBody campaign was a 2017 finalist at Cannes in the Glass Lion category, which celebrates culture-shifting creativity. He launched his career in 1993 as a Junior Designer at Donna Karan’s in-house creative agency, subsequently becoming Vice President of Advertising. He studied Communication Design at Parsons School of Design.
Commenting on his new role, Dorsinville said: “Select World has always had a reputation for being the gold standard of beauty advertising. It has a history of innovation and excellence. I am excited to build on that foundation and help shape a new iteration of the company.
He added: “At a time when the whole industry is in flux, it’s exciting to think about what the role of the traditional ‘agency’ can become to meet the evolving needs of clients. It’s about combining an understanding of what consumers want from brands and products with innovative ways to create experiences for them that go far beyond a picture.”
Dorsinville begins his new role on November 1.