Selfridges has appointed Clive Reeves Public Relations to support its Birmingham...

by Chris Saunders , FTI Consulting

  • Selfridges has appointed Clive Reeves Public Relations to support its Birmingham store following a competitive four-agency pitch.
  • Direct Line has appointed Saatchi & Saatchi to its £46 million ad account, ending its relationship with M&C Saatchi.
  • The British Heart Foundation has appointed DLKW Lowe to handle its integrated marketing account.
  • Shopper engagement agency Shoptology, part of the Project: WorldWide agency network, has been named agency of record for Mozido, a platform for mobile payment, shopping and marketing solutions that also provides real-time customer behavior analytics. The appointment comes following a review. Shoptology will provide brand development and marketing chores that position Mozido as a global leader in the mobile payments category.