In an engaging and assured presentation, Simon explained the agency's thinking. "These days, there is simply no chance of having product superiority, in any market. Clients are under pressure." Comparison websites - and almost identical competitors - are everywhere.
Apparently, "Lovemarks is part of the answer. In the last 15 years, there has never been a better time for Lovemarks. It is vital for brands to connect with consumers, both emotionally and rationally."
How will Saatchi & Saatchi EMEA work the problem? Simon says, it's down to 'word of mouse'. "You have four seconds to make an impression - and that's even if you have a strong brand and strong communication".
But there is also something else that can help: 'the participation economy'. Why? Because, according to Simon, consumers want to co-create the brands. He cited examples in the form of a quiz, which included the fact that all top 10 websites are participatory.
Finally, Simon presented the agency's keys to success:
Single P&L - no silos and no solos
The Saatchi & Saatchi Ark - people from different disciplines
Lighthouse centres of excellence and liquid talent - moving people to wherever the client problems are; 'creative tribes'
Training & development - 6,000 man days of training in the last 12 months
Accountability - the balanced scorecard.
Oh, and by the way, I won the quiz.