Sinai Health Foundation Selects Huge as Creative Agency of Record

Partnership will revitalize Sinai brand ahead of 100th anniversary celebration

Huge, the global experience agency (NYSE: IPG), today announced it has been selected by Sinai Health Foundation to serve as its creative agency of record. Huge will be responsible for evolving their brand strategy, creating a communications platform, and a new digital experience for the Foundation and the hospital system in Canada.


“When looking for a long-term partner for the next era at Sinai Health Foundation, Huge was uniquely equipped to deliver an integrated and holistic strategy to reimagine our brand and consumer digital experience,” said Danielle Donadio, Vice President, Brand Strategy & Marketing at Sinai Health Foundation. “We are excited about this partnership with the Huge team and the positive impact it will have in communicating our unique value proposition in the Canadian healthcare landscape.”


Sinai Health Foundation raises and stewards funds in support of Sinai Health System, a leading integrated network providing care from healthy beginnings to healthy aging, made up of Mount Sinai Hospital and Bridgepoint Active Healthcare. Sinai Health’s Lunenfeld-Tanenbaum Research Institute is one of the world’s top biomedical research institutes; driven to discover better ways to prevent, diagnose and treat diseases like cancer and diabetes. A proud system partner is Circle of Care, a homecare provider helping Canada’s aging population live safely in the community.


Through this new relationship with Huge, the Foundation’s goal is to raise awareness about Sinai Health System and the network of care they provide in addition to achieving ambitious donation goals to enable the health system vision ahead of Mount Sinai Hospital’s 100th anniversary in 2023.


“We are thrilled to embark on this partnership with Sinai Health,” says Huge Managing Director Matt DiPaola. “Together we aim to redefine how digital can enable patient and donor experience and further elevate this local Toronto organization’s world-class reputation.”


The work has already commenced with an expected campaign roll-out in late fall. This client win follows continued momentum from the agency’s Toronto office who recently added notable clients such as Four Seasons, ATB, West Jet, Longo’s, CMDC and MaRS Discovery District to their growing roster in Canada. 


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